UMKM Desa Kurungdahu Berdayasaing Melalui Pendampingan Berkelanjutan

Authors

  • Muhammad Nurhaula Huddin
  • Nafiudin
  • Farid Wajdi

DOI:

https://doi.org/10.31113/setiamengabdi.v5i1.52

Keywords:

UMKM, Pendampingan, Peningkatan Kapasitas

Abstract

The traditional MSME product, semprong cake, has the potential to be developed and can become a leading commodity in Kurungdahu Village. However, observations and interviews have revealed several partner issues, including limited financial record-keeping, lack of managerial skills, and restricted market access. The primary focus of this community service program is to provide socialization and assistance, both theoretically and practically, in the development of semprong cake products and the utilization of technology to market the products more broadly. The goal of this service is to transform semprong cake into an MSME that can boost the economy in Kurungdahu Village. The methods used to achieve this goal include ongoing observation and mentoring, enabling MSMEs to benefit from the preparation of simple financial reports, branding, packaging, and marketing assistance through social media to increase sales.

References

Ahluwalia, L., Nani, D.A. and Sari, T.D.R. (2022) ‘Peningkatan Produktivitas Umkm Melalui Pelatihan Merk Produk Dan Penyusunan Laporan Keuangan Di Pekon Panggungrejo, Kabupaten Pringsewu’, Journal of Social Sciences and Technology for Community Service (JSSTCS), 3(1), p. 38.

Hair, J. et al. (2009) Essentials of marketing rseaerch. Prentice Hall, New Jersey.

Huddin, M.N.& N. (2021) ‘Pendampingan Peningkatan Ekonomi Kreatif Kelurahan Pabuaran Kecamatan Walantaka Kota Serang Melalui Implementasi Kano Model Dan E_Commerce’, Jurnal Keuangan Umum dan Akuntansi Terapan, 3(2), pp. 121–129.

Salehzadeh, R. et al. (2021) ‘Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude’, Journal of Islamic Marketing

Suharto et al. (2022) ‘Consumer loyalty of Indonesia e-commerce SMEs: The role of social media marketing and customer satisfaction’, International Journal of Data and Network Science, 6(2), pp. 383–390.

Tanan, C.I. and Dhamayanti, D. (2020) ‘Pendampingan UMKM dalam Pengelolaan Keuangan Usaha Guna Peningkatan Ekonomi Masyarakat di Distrik Abepura Jayapura’, Amalee: Indonesian Journal of Community Research and Engagement, 1(2), pp. 173–185.

Zuanita Adriyani, M. Azmi Ahsan, R.A.W. (2018) ‘Membangun Jiwa Enterpreneurship Santri Melalui Pengembangan Usaha Ekonomi Kreatif’, 18, pp. 6–7.

Downloads

Published

2024-06-30

Issue

Section

Articles

Citation Check